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Benefits of remote work

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Between the hustle for great job opportunities and the struggle to save and sustain lifestyles. And it is an ultimate dream to work from home. Even so, recruitments have had to be faced with coronavirus to finally give in to the trend. And now it is likely here to stay. The world is moving towards an ideal laissez-faire culture and for good reasons. Many of which circulate the circumstantial curb on spendings to sustain the job i.e. transit, food, and attires.

The job markets did not find an alternative work approach too attractive. At least until they were out of options with the Covid19 lockdown. Needless to say that the change brought in multiple benefits for staff and companies equally. Below are some of them if you are a company looking to hire people with remote working opportunities:

The cut on expenses

Onsite operations ensue a fixed set of costs that have to be met. With that said, offices are usually also charged commercial rates for energy and expenditures related to the upkeep of the brick and mortar business operations. Remote working options can significantly cut down these costs without a dramatic change in the structure of the set-up. Global Workplace Analytics Telework Savings Calculator estimates an $11,000 per head saving annually if they split work by working remotely half the time.

Bigger application pool

Forgoing demographics like proximity to the workplace can prove valuable to resource allocation in many ways. Hiring can now be carried out based on much more to the point and task-oriented requirements as compared to traditional approaches and broadening the application pool to geographic locations beyond immediate access to attract the right skill set and even added skills and dimensions like cross-cultural perspectives and languages, skipping the tradeoffs associated with traditional hiring processes.

Improved retention/ decreased job turnover

A 2019 survey by Owl Labs suggests people working remotely are 13% likelier to keep their jobs longer than those that worked on site. Needless to say, the reason behind people accepting salary cuts to enjoy their comfort in working from home insinuates greater job retention rates.

Increased productivity

Remote work options are tailored to personal preferences due to which it is more productive and people enjoy it. Remote working options are less restrictive in terms of decorum and uptight ethics and consequently, demand less distraction from work itself. This also means that employees who mean to work, resort to finding workable hours that they find themselves most productive during and find an efficient balance.

Disaster contingency

It was almost unprecedented an anomaly, the Covid19 outbreak. And the subsequent worldwide lockdowns to fight the viral contagion, nevertheless a learning opportunity in the cut-throat capitalist regimes. It has brought to surface a plethora of problems associated with managing human resource. And preparing for a situation beyond human control and eventually damage control and fixtures. Remote working opportunities address a significant chunk of these problems. i.e. safety and security, health, and associated cost borne by companies catering to their employees. Creating a safe contingency plan to manage similar situations.

Reduced Carbon footprint

Last but not the least, a globally recognized. And understood the concern and a highlight SDG, calls upon the social responsibility of all businesses. As well as  to control their carbon footprint and maintain sustainable practices. Remote working opportunities emphasize managing work within available resources. And this is good for the environment, which is in return great goodwill for the business!

How to set up e-commerce to double your revenue

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With innovations and technological advancements permanently changing the business terrain. E-commerce websites have become extremely popular. And are incredibly profitable no matter the industry and niche. E-commerce allows your business to stand out and remain competitive in an increasingly digitized market. Customers also love any kind of accessibility that they can get on their favorite products.

Want to double your revenue by this time next year? Here is how e-commerce websites can make your business more profitable.

1. Start with market research

The first thing all businesses must do is conduct market research. Lots of business owners make the mistake of simply assuming that they know what their customers are looking for. But it is essential to increase profit margins that you conduct market research, learn about what your competitors are doing and what trends are popular in the market. Making an informed decision based on all these factors will help you launch an effective e-commerce website that attracts more customers and increases the number of sales.

2. E-commerce website design

Studies show that websites that are designed to be more interactive, easy to navigate and run fast are likely to generate more leads and sales. The simple reason behind this is consumer behavior. Nobody likes to use a website that takes forever to load. People making a purchase online are already wary of scams, and a slow website, no matter the brand name, tends to make a negative impression on potential customers.

When creating an e-commerce website, consider having an SEO agency, a web designer, and a graphic designer on board to help you create the most user-friendly and aesthetically appealing website that ranks high on search engines as well.

3. Price assessment and value offerings

The digital realm is unfortunately an unforgiving one. Having a high-performing, user-friendly website can increase your sales but without the right price assessments and daily check-ins, the website can become a business owner’s worst nightmare. Consider reassessing the overall marketplace and especially your competitors to see how they approach prices on a digital front, as well as how customers respond to their pricing strategy.

Many brands keep their prices intact, while others raise them to increase their profit margins. With additional services such as delivery, exchange, and returns, brands tend to charge even more.

4. Re-evaluate spending

Consider going over the spending details to create a strategy that best serves the brand. E-commerce provides a great opportunity for brands to build rapport among customers. By giving them the same value for less. The business can also become more economical in its spending when it comes to inventory and other related business costs that do not necessarily have to apply in pursuing e-commerce.

5. Customer reviews

The way you treat your customers online makes a big difference in the brand’s profit margin. A dissatisfied customer that leaves the store and complains about it close friends can not hurt the brand’s reputation as much as a dissatisfied customer. As well as who leaves a bad review on the website itself, or worse, uses reviewing platforms such as Yelp.

Customer queries and support is an essential part of maintaining an engaging website. Many social media platforms tend to police pages that are slow to respond. As an e-commerce business, the engagement and conversation surrounding the brand can make or break it.

SEO help you grow your business

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How can SEO help you grow your business?

Search engine optimization in this day and age is a crucial aspect of any company’s marketing strategy. How a company’s website ranks on search engines for certain keywords can make or break it. As well as company’s name, recognition, awareness. And market placement are all affected by how it ranks on search engines. The first thing customer does nowadays is use search engines to learn more about a product. And based on a brand’s social media presence, marketing, content. As well as online presence make a decision. This is why it is so important for businesses to use SEO tools to help garner an online presence which can improve the leads they generate and then convert.

Need more perspective on how SEO can help grow your business? Here’s everything you need to know.

  1. Website speed and performance

The one thing that stands out about all successful businesses and brands is their fast and user-friendly websites. Users, in general, don’t stay too long on a website that is slow, difficult to navigate, and has too many pop-up ads. A dedicated SEO team can help overlook the performance of your website and make sure that your online presence is one that attracts customers.

If more people stay on your website, that is a sign of interest or better yet, engagement. Engaging websites are websites that get the most leads and the most conversions.

   2.  Secure websites

One of the top SEO tricks is making websites secure to use by switching them to HTTPS. Users prefer a safe and secure experience and by simply providing them with an HTTPS address you can garner SEO benefits such as more leads and better ranking on search results as search engine algorithms prefer secure websites.

With an HTTPS address, you can also get more accurate analytics which allows you to create a more informed SEO and marketing strategy. Knowing exactly what your state audience is can help you make better business decisions.

  3. Optimize your website for mobile use

Websites in this day and age must be mobile-friendly because of how much time the average user spends on their smartphone. A stellar mobile experience is not a cherry on top, it is the cake. And it is the key to getting massive traffic on your website, especially e-commerce websites, as studies show more purple online purchases using their smartphones.

  4. Generate traffic and increase engagement

Websites with more traffic are favored by Google bots as they always appear on the top of the search results. User engagement and traffic go hand in hand are very useful from a marketing perspective. The popularity of a brand is determined by the traffic it generates and the conversations that are taking place around the brand. This is also where SEO comes into place.

By using certain SEO tricks, you can increase the traffic on your website organically hence improving your website’s position on search results. As well as SEO helps create content that people would be more interested in consuming and sharing. It helps increase the number of time users spend on your website which in turn benefits the business by marketing the products and services to more people.

  5. Create valuable content

No matter what your business is about, in the digital age you must create relevant and valuable content around it for better SEO. Content marketing is crucial to growing your businesses’ online presence. Creating content allows you to use keywords and topics that are relevant to ideal buyers and can signal to search engines that your website is full of useful content. This will help favor your website and attract more viewers to come to the website.

React Native Development

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React Native Developers are a crucial part of any mobile app development team. And Corporations are always on the lookout for experienced React Native Developers to join their team. Wondering how to pick a capable and skilled candidate for the mobile app developer position in your company? Here is a guide to help you determine if the candidate has what it takes to become a valuable member of your mobile app development team.


A JS Developer must be familiar with HTML/CSS as they are the must-haves of any front-end development project. HTML/CSS is a crucial skill for app development. Because it allows users to not only build a user interface but also craft it.

A JS developer must be familiar with the following:

1. Writing semantic HTML tags.
2. Writing CSS selectors.
3. Implement resetting in CSS.
4. Resetting border-box as well as an understanding of the box model.
5. Understanding the flexbox.
6. Implementing responsive web principles which include the right use of media queries.


JavaScript XML is another crucial skill that a JS developer must be equipped with. A developer must be familiar with the JSX, a syntax extension to the React Native ecosystem. A developer who is familiar with HTML must also possess knowledge of JSX as API. In the case of React Native Development is that they are too complicated to scale.

In using this API, a developer must be able to build an entire application using JSX and simultaneously using HTML to build the app.


A critical element of a developer is Git which is used to store projects on Github and similar platforms. As well as a developer must be able to use these platforms to keep track of changes with comments, add, push, and pull. A developer must be able to merge. As well as branch out strategies and manage the merge of conflicts.

Node + NPM

Client-side React Native Development needs to be familiar with Node as well as the npm registry. This allows developers to access software that helps build software.

Npm provides cloud storage where packages. Also known as dependencies, are stored. As well as Yarn is a package manager that can help access the npm registry and can optimize the npm workflows.

JavaScript Fundamentals + ES6

React Native requires a deep understanding of JavaScript and ES6 skills. As well as JS developer must know the importance of variables. And how they hold important data to be memorized and made accessible as well as ES6.  Which allows developers to store variables within applications.


As well as JS developers must also be familiar with Redux which is a state management library.That developers use to maintain states in React Native. As well as Redux’s qualifications make for an experienced JS developer. That can prove to be a valuable resource on the team.

Eisenman, B., 2016. Learning React Native: Building Native Mobile Apps With Javascript.

Mobile App Development

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Mobile app development is an important aspect of business management in this day and age. Every other small or medium business enterprise nowadays is developing a mobile app to promote their products and services to a larger pool of customers. Sooner or later every business will come to develop a mobile app for the success of its business.

One of the reasons behind this reliance on mobile apps is the increase in the usage of the mobile phone. 90% of our time is spent on our smartphones. More and more people are utilizing the language feature on mobile phones and apps which shows the reliance on smartphones for everyday use. An average smartphone user has over 30 apps installed on their device and spends 3+ hours on their smartphone in a month. The statistics all point towards the growing importance of apps for businesses.

Market Research

The first thing to consider when developing a mobile app is doing all the necessary research about the design. And development of mobile apps. You must be clear about what the app intends to achieve from a business point of view. You must get familiar with your target audience and competitors.

By researching the process of developing an app you can find out how. And why customers would like to use your app. Market research will also allow you to determine the best strategies for launching your app as well as how it can be promoted to your target audience.

The process of market research gives a clear outline to otherwise ambiguous goals and objectives. With the help of research, you can map out how the app will provide certain services. And how that can benefit the business as well as predict and plan for challenges that the company might face in developing an app.

Create a team

You must put together a dedicated team of professionals with members from all relevant departments such as IT, Sales, Design, Content, and Leadership. This would aid the flow of information and creative ideas during the research and discovery phase. It is important to create a channel that provides informed feedback to ensure the success of a mobile app.

Visuals and Development

The visual aspect of an app is the next step. You can create Wireframe and Storyboards for your app which will allow you to get a clear picture of how your ideas. Look on a screen and whether or not your ideas complement the goals and objectives of the business behind creating a mobile app. Creating a functional app means you need a storyboard as well as a roadmap. In creating an app one needs to understand the way that each screen facilitates the end-user and how the business can provide a service through the app.

The visual aspect of the app i.e. the storyboards and wireframes will be altered as during the development process you must come to terms with technical limitations. The team must be flexible and aligned at each step to ensure that the app can pull through these technical limitations while also ensuring that the apps are aesthetically appealing to the user.

Final touches

Once the team has decided upon the visual and technical aspects. The next step is to create an interactive prototype. Which will then be tested and evaluated by using it on different devices. At this stage, the app’s capabilities are tested. And in the case of any shortcomings, the UI/UX can be adapted to correct these shortcomings. User experience is really important in the success of your application.

App Development

The app development process is a coding and programming intensive territory. This is the stage of the app development process when the company must be especially careful with its intellectual property. For better performance always follow the best practices. Becoming acquainted with the app store guidelines is another important aspect of the app development process.

To achieve maximum efficiency out of an app, there will be a lot of testing, feedback. And updating, and retesting, follow different testing practices to ensure bug-free product. The technical flaws that are encountered are common to every app that has ever been developed. As well as through rigorous testing you can ensure that your app provides users with a seamless and interactive experience.

Launching an app

The release of an app is no less than the launch of a business. It is, in fact, the most important launch of your company. And its products or services. The app’s launch must be preceded by marketing strategies intended to create a buzz. At this stage, you can get some help from IT bloggers, journalists, YouTubers, and Influencers from relevant industries to ensure that people are talking about your app. This way when the app is launched there’s enough momentum to generate downloads, and ratings which will benefit the business in turn.

Even after the app has been launched you must push your audience to download the app by giving them special offers, discounts. As well as promo codes associated with app downloads The marketing of your brand’s mobile app is the marketing of your brand and it should not be taken lightly.


8 Steps to Understanding The Mobile App Development Lifecycle. BuildFire. BuildFire. (2020). Retrieved 19 December 2020, from

E-commerce effects

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What is E-commerce?

ecommerce refers to any commercial activity that takes place online. There is a lot of economic activity catered to. And directed from her internet and this comes under the umbrella of e-commerce. E-commerce has taken over the world by storm and has brought down geographical barriers. As well as To expand the outreach of businesses around the world. As well as E-commerce is a crucial part of the market in any industry because it provides cheap and efficient services while penetrating the existing market.  The number of registered e-commerce businesses has grown 2.3 times in the past year alone, according to the State Bank of Pakistan and this number continues to grow.

How has the growth of E-commerce affected Pakistan’s economy?

Pakistani merchants have embraced e-commerce wholeheartedly as home-kitchens grow to immense popularity on food delivery services. As well as Retailers and small-scale businesses. Be it in the clothing industry, electronics, services, etc. are all utilizing social media platforms. And the internet to maximize the existing customer base and grow their businesses.

Small scale businesses could grow and cater to a global customer base with e-commerce. In FY18 the E-commerce industry of Pakistan was estimated to be worth PKR 99.3Bn. This was a remarkable 92% growth from the PKR 51.8Bn. That it was worth in FY17. As well as  Pakistan has one of the largest untapped markets in the world of e-commerce. E-commerce has grown especially well in the country given that there are only 71.7 million broadband subscribers. And there is a large chunk of the population that doesn’t yet have proper access to 3G/4G subscriptions. With improved internet services and communication channels in place. Pakistan could grow into one of the leading countries when it comes to local and international ecommerce trade.

Successful in Pakistan

E-commerce has especially been successful in Pakistan. Because it provides small businesses with a cost-effective way to grow their businesses. E-commerce is a proven way to maximize profit with little to no investment.

E-commerce has helped cut down the unemployment rate in Pakistan. By offering opportunities to digitally skilled employees. With skills such as social media marketing, web development, and copywriting. More and more people are now working from home for international clients and making a decent living while doing so.

Through E-commerce it is predicted that the GDP of Pakistan will increase by 36 billion. And over 4 million jobs could be created by 2025. Although this would require that digital financial services are increased. And as well as there are more incentives for entrepreneurs from the government.

E-commerce is a great investment for the Government of Pakistan. As it can improve the GDP of the country. And as well as alleviate unemployment without enormous spending on infrastructural development.

E-commerce Business

E-commerce affects how the products are purchased. And sold nationally and internationally. Business communication and data sharing could be simplified to a mere click. This could provide efficiency for businesses by strengthening the supply chain.

Pakistan’s current annual ecommerce exports amount to $24B. E-commerce could also boost tourism in Pakistan. which is yet another industry that has immense potential. And remains untapped. With the help of the internet, Pakistan tour operators could facilitate tourists in booking flights, hotels. And promote the tourist locations. With the help of social media influencers, the outlook of Pakistan as terrorism-stricken land could be improved.


Butt, A. (2020). Rebuilding Pakistan’s economy through E-commerce – PhoneWorld. Retrieved 8 December 2020, from

Khan, S. (2020). Pakistan’s booming e-commerce market is just getting started. Retrieved 8 December 2020, from

Saeed, A. (2020). Pakistan e-commerce giant says online sales surged through coronavirus lockdowns. Retrieved 8 December 2020, from

5 ways technology has improved human life

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Technology has taken over more or less every aspect of our lives. From how we eat, to how we communicate. And even who we vote for, it is all affected by the way technology has intercepted our lives. And despite the common perception of technology being a harmful force. That is diminishing human capabilities once step at a time, there are many ways that technology has improved human life.


Technology has so far affected the way people communicate more than any other aspect of human life. And Communication and especially the speed at which communication occurs has significantly increased. With cell phones accompanying us through all walks of life. It is increasingly possible for people to connect with people from around the world in a matter of seconds. Gone are the days of writing letters and waiting for weeks for them to reach the recipients around the world. Now you can video call a person anywhere in the world and talk to them face to face.

The era of Facebook, Twitter, and Instagram have made it even easier for people to connect despite geographical boundaries. Social networking is connecting to people via social media platforms is a new age phenomenon that reigns over the lives of everyone.


Growing up in the year 2020 is much different than growing up in 2010 and the year 2000. The difference is mainly because of the technological advancements and how it has affected the lives of everyone.

Kids nowadays are exposed to gadgets and technology early on. From schools of the future and PowerPoint presentations replacing classrooms to an increased awareness of social issues such as gender inequality, and many other global movements. Children nowadays have more exposure and that means that growing up has significantly changed over the years and one could argue that this has been a positive influence as far as the quality of education has since improved.

Health & wellness

Technology often gets a bad rep for being harmful and forcing people to indulge in unhealthy habits such as sitting in front of a screen all day. But really, it is all about what we do with the gadgets and the internet that matters.

With the help of technology, health and wellness have improved increasingly. With the help of fitness trackers and wellness apps, there’s a greater opportunity for people to get in touch with fitness resources and interests. People can work on their health without having to leave their houses. People can also track their fitness journeys which makes them feel much more motivated and focused on their health.


Technology may have completely changed the meaning of Productivity. In the age of the internet and the increased dialogue about mental health, productivity no longer means doing the most with the least amount of resources. It means doing the best you can and intentionally. Productivity is seen more and more as this state of creativity and focus achieved by doing one thing at a time and to the fullest. Technology and the internet may be responsible for distracting us but it has also taken human efficiency and productivity to the next level. From turning off lights when we go to bed to checking on which route to work will we experience the most traffic, technology has helped automate everything.


Technology has made it possible for more and more people to break away from the corporate mold and become business owners with the smallest investments and the internet full of business lessons, resources, and experiences. In the digital age, there is a place for every skill to be honed and turned into a business.

Whether you are a great writer or a great cook, there’s a way for you to start a business and start making money from home. The digital age has made it possible for everyone to become their boss.

Purposes of Big Data

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Everything you need to know about big data

Big data comprises structured, semi-structured, and unstructured data that is collected by the organization. And mined for machine learning. The organization usually mine information for learning projects. Such as predictive modeling and advanced analytics applications.

Storing and processing big data has become an important component of data management in a variety of organizations. Big data is characterized by 3Vs namely, volume, variety, and velocity. Doug Laney, an analyst at Meta Group Inc. helped identify these characteristics back in 2001. Today, more Vs have been identified such as veracity, value. And variability of data. Big data does not refer to any specific volume of data. But it refers to the deployments such as Terabytes (TB), Petabytes (PB), and Exabytes (EB) captured over time.

Why is Big Data important?

Many companies use big data to improve their day-to-day operations. And customers survive through personalized marketing campaigns. As well as Big data allows them to increase profitability by creating content. That aligns with customer preferences. This provides companies an edge because they can make more informed business decisions.

Big data is especially useful because it provides companies with insight into customer behavior. This can be monumental in refining marketing campaigns. And increasing customer engagement which then leads to higher conversion rates. Big data helps companies become more customer-centric and competitive.

Big data can come from different sources such as transactions, customer databases, medical records. As well as social networks, scientific research repositories, and machine-generated data. The raw form of data is then processed using a data mining tool also called data preparation software for different business purposes.

Here are some of the business purposes of Big Data.

Big data is most commonly used for comparative analysis. Because it includes an examination of customer behavior. And gives real-time engagement and comparison of different products and brands.

Purpose of Big Data:

Through social media listening, information about customers is gathered through polls and surveys. Marketing campaigns can be improved with more information to sell products. And services while focusing on customer satisfaction and sentiment.

The volume of big data is the most commonly cited characteristic of big data. Big data does not refer to a lot of data. But the volume of data is quite important. The data is collected through clickstreams, systems logs, and stream processing systems.

Velocity has to do with the speed at which big data is generated, processed, and analyzed. Various data types are stored in what is called a data lake. Which is a cloud storage service. Big data applications consist of multiple sources of data that are integrated. With an attempt to predict how future sales may work. By correlating sales made in the past. Information about consumer behavior is used to market products in current marketing campaigns. Velocity is important because it helps expand the machine learning and AI capacity of an organization by automatically processing collected data. And generating insights Purposes of Big Data.

Similarly bigger sets of data provide Variability. As well as use large sets of random numbers. And figures which could have multiple meanings and are less consistent. There are many different ways that this intel can be used.

There are many more Vs associated with big data. And they all serve different purposes. There are up to 10 Vs associated with big data.

How can big data be stored and processed?

It is a handful when it comes to the underlying computer infrastructure. The data needs to be quickly processed. Computing systems that are not as sophisticated. Can be overwhelmed by the high volumes and varieties of data. The organization requires adequate processing of big data. Which often results in hundreds or thousands of survivors operating collaboratively in clustered architecture. Technologies such as Hadoop and APache Spark come to mind when discussing big data processing. This could mean a huge investment for companies and often companies shy away from making it.



The role of Digital Marketing

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We live in a time when the internet is accessible to everyone. Every day the number of people who go online increases. You might wonder how that is even possible but research shows that internet usage among adults has increased by 5% alone in the past three years. Offline marketing is becoming less and less effective with the number of people who now spend the majority of their time looking at a screen.

Marketing in any form focuses on connecting and engaging with the audience and in the past few years. As well as the audience on social media platforms and the internet has significantly increased. This means that for a business, the best place to market their products. And services is on the internet. Digital Marketing is simply out, any form of marketing that is done through an online channel.

The role of Digital Marketing

Digital marketing takes into account electronic devices and encompasses online channels. Through Search Engine Optimization (SEO), social media, and other tools, available websites help connect prospective customers to the products and services that are offered by businesses. This is not to say that traditional marketing doesn’t exist anymore. It is still important for businesses to print ads, and put up billboards but that doesn’t mean that digital marketing is something to underestimate. In fact, through email, social media, video, and search engines, businesses can open up new avenues and there are more possibilities for them to reach their customers.

Nowadays businesses need to utilize digital marketing for brand awareness. There’s a website for every other brand and those brands that do not have one, make the most out of their social media presence. Pushing out digital content for marketing purposes is the need of the hour because consumers rely on brands providing them all the necessary information through social media or their websites.

To become a competitive business owner, they need to embrace digital marketing and delve into creating social media strategies that focus on your growth and building a digital presence.

What do Digital Marketers do?

Digital marketing is a field for creatives. It is an ever-evolving terrain where using the right marketing tactics can transform a business. With the help of analytics, you can monitor the success of your content. And determine the Return on investment (ROI) of all your campaigns. This is not possible if you design a billboard that has no analytics to show for the number of people who stopped to stare at it or were affected by the promotion.

Digital marketers are concerned with creating a marketing strategy.  As well as supports larger campaigns with specific goals. There are many paid channels at their disposal to launch their campaigns. So that they can showcase their digital content. Such as online brochures, posts, and emails to the target audience for conversion.

Content marketing falls under the umbrella of digital marketing. And requires using blog posts with internal links to products. These blogs help generate paid or organic reach which allows them to create an emailing list. And market products to interested audiences. Moreover, it is important to use social media to promote blog posts through paid or organic campaigns.

An important component of digital marketing is Search Engine Optimization. There is a lot that goes into making websites and web pages rank. SEO helps you generate traffic for your websites through online channels. And can especially benefit websites, blogs, and infographics.

Why does your business need Digital Marketing?

Digital marketing allows you to reach a larger audience through traditional methods. The larger the audience the more your content is viewed. Traditional methods of marketing can cost companies a great deal. But do not necessarily provide stakeholders with analytics. And real-time data to justify their utility. In the case of digital marketing, the companies may not have to worry about spending too much on a campaign for a trial basis or gathering enough data. Digital marketing is a lot more cost-effective than traditional marketing.

More and more people now spend their time on platforms such as Facebook, Instagram, and Youtube. Running an ad campaign on these platforms is much better than running an ad on television. Because you can measure the watch time, the demographics, control where the ad is played, and much more.

The advent of Digital Marketing has made it so much easier for businesses to identify and reach out to their target audiences. With the help of social media targeting features you can not only broadcast your content to a larger pool, you can ensure that you are targeting only those that do show interest in your product or service based on their past behavior on the internet. This way a keyword that is popular and most relevant to your industry can easily become the driving force behind all of your content strategy.

Digital marketing is especially useful because it helps you match up to the bigger players in your industry. Having an online presence is a huge factor in determining whether or not customers are interested in what your brand has to offer. In the digital age, it is the online presence that determines the worth and value of a brand.