Mobile app development is an important aspect of business management in this day and age. Every other small or medium business enterprise nowadays is developing a mobile app to promote their products and services to a larger pool of customers. Sooner or later every business will come to develop a mobile app for the success of its business.
One of the reasons behind this reliance on mobile apps is the increase in the usage of the mobile phone. 90% of our time is spent on our smartphones. More and more people are utilizing the language feature on mobile phones and apps which shows the reliance on smartphones for everyday use. An average smartphone user has over 30 apps installed on their device and spends 3+ hours on their smartphone in a month. The statistics all point towards the growing importance of apps for businesses.
The first thing to consider when developing a mobile app is doing all the necessary research about the design. And development of mobile apps. You must be clear about what the app intends to achieve from a business point of view. You must get familiar with your target audience and competitors.
By researching the process of developing an app you can find out how. And why customers would like to use your app. Market research will also allow you to determine the best strategies for launching your app as well as how it can be promoted to your target audience.
The process of market research gives a clear outline to otherwise ambiguous goals and objectives. With the help of research, you can map out how the app will provide certain services. And how that can benefit the business as well as predict and plan for challenges that the company might face in developing an app.
Create a team
You must put together a dedicated team of professionals with members from all relevant departments such as IT, Sales, Design, Content, and Leadership. This would aid the flow of information and creative ideas during the research and discovery phase. It is important to create a channel that provides informed feedback to ensure the success of a mobile app.
Visuals and Development
The visual aspect of an app is the next step. You can create Wireframe and Storyboards for your app which will allow you to get a clear picture of how your ideas. Look on a screen and whether or not your ideas complement the goals and objectives of the business behind creating a mobile app. Creating a functional app means you need a storyboard as well as a roadmap. In creating an app one needs to understand the way that each screen facilitates the end-user and how the business can provide a service through the app.
The visual aspect of the app i.e. the storyboards and wireframes will be altered as during the development process you must come to terms with technical limitations. The team must be flexible and aligned at each step to ensure that the app can pull through these technical limitations while also ensuring that the apps are aesthetically appealing to the user.
Once the team has decided upon the visual and technical aspects. The next step is to create an interactive prototype. Which will then be tested and evaluated by using it on different devices. At this stage, the app’s capabilities are tested. And in the case of any shortcomings, the UI/UX can be adapted to correct these shortcomings. User experience is really important in the success of your application.
The app development process is a coding and programming intensive territory. This is the stage of the app development process when the company must be especially careful with its intellectual property. For better performance always follow the best practices. Becoming acquainted with the app store guidelines is another important aspect of the app development process.
To achieve maximum efficiency out of an app, there will be a lot of testing, feedback. And updating, and retesting, follow different testing practices to ensure bug-free product. The technical flaws that are encountered are common to every app that has ever been developed. As well as through rigorous testing you can ensure that your app provides users with a seamless and interactive experience.
Launching an app
The release of an app is no less than the launch of a business. It is, in fact, the most important launch of your company. And its products or services. The app’s launch must be preceded by marketing strategies intended to create a buzz. At this stage, you can get some help from IT bloggers, journalists, YouTubers, and Influencers from relevant industries to ensure that people are talking about your app. This way when the app is launched there’s enough momentum to generate downloads, and ratings which will benefit the business in turn.
Even after the app has been launched you must push your audience to download the app by giving them special offers, discounts. As well as promo codes associated with app downloads The marketing of your brand’s mobile app is the marketing of your brand and it should not be taken lightly.
8 Steps to Understanding The Mobile App Development Lifecycle. BuildFire. BuildFire. (2020). Retrieved 19 December 2020, from https://buildfire.com/understanding-mobile-app-development-lifecycle/.